Tag Archives: search engine

Sem, Or Search Engine Marketing, To Sem Or Not To Sem, Websites In Kelowna

Posted on by

Sem, Or Search Engine Marketing, To Sem Or Not To Sem, Websites In Kelowna

Search Engine Marketing is a wise, affordable marketing investment. It is true, search engine optimization or SEO is not a cost, it is an investment. SEM “Search Engine Marketing” is taking a well oiled website and purchasing advertising.  Search engine marketing is the ability for advertisers and ad agencies to use search engine marketing techniques for the solution to driving targeted traffic to their websites. Some search engines and directories allow companies to pay to be in the top positions. Search engine marketing is the tactical response to these companies’ strategies.

One step up from free or organic search engine marketing is search engine optimization, and that can include paying to influence the outcome. Through this, search engine marketing is now one of the fastest growing forms of advertising in the industry today, and search engine marketing is the key to unlocking access to the world.

Search Engine Marketing is a term that describes the combined effort of search engine optimization along with paid online marketing efforts. Search engine marketing is not easy to explain, basically, search engine marketing is a form of Internet Marketing that seeks to promote websites by increasing their visibility in search engine pages, and many businesses would now agree that having some type of presence on the Internet is a must.

The most effective form of search engine marketing is organic search engine optimization, and Internet keyword search studies confirm and prove the point. Search engine marketing is a broad term that refers to all the marketing activities related to the use of search engines, which help increase traffic to websites, and search engine marketing is an incredibly competitive industry nowadays.

The local search engine marketing is the science of understanding ones’ business model, defining customer behaviors using internet and search engine results. Search engine marketing is more than link building and site optimization. It includes PPC, conversion optimization, and much more.

Search Engine Marketing is the promotion of an internet website resulting in highly visible listings and / or paid advertising in the major search engines such as Google, Bing and Yahoo. The aim behind search engine marketing is to help the website gain as much page rank as possible.

Search Engine Marketing is a hybrid of traditional SEO activities and the other side of Search Engine Marketing is the paid for part. Search Engine Marketing is a strategic combination of several of these techniques.

One common misunderstanding around search engine marketing is that it is not a difficult activity. Despite its growing popularity and potential, search engine marketing is a complex task and a HUGE challenge for website owners to accomplish, if they want their websites to be successful on the Internet.

Search engine marketing is nothing but marketing about a website’s goods and services in all major search engines to become popular on the web. Or is it? Search Engine Marketing is the task of locating, researching, submitting and positioning a website within search engines for maximum exposure. With the marketing world becoming increasingly digital, Search Engine Marketing is currently its fastest growing area, with predictions of growth carrying well into the future and beyond.

Look for my many articles on the Internet under James Murray Author for more information and strategies on website design or jjmurray007@yahoo.com.

James Murray is a successful writer and online Search Engine Optimization (SEO) and Search Engine Marketing (SEM) expert providing valuable tips and advice for those interested in seo and sem strategies. His numerous articles found on the Internet, provide useful and factual seo and sem information and insight. Some of my websites are http://www.casinospokerrooms.com , http://www.bingosbingos.com , http://www.seo-worldwide.net

Article from articlesbase.com



Search Engine Secrets – How To Get Top Rankings

Posted on by

Search Engine Secrets – How To Get Top Rankings

Have you ever wanted to have your website shown in the number one position for any or all of your keywords?  If you answered yes to this question, please listen closely as I will detail ways in which you can get your keywords to the top using many search engines.  If you are using the 3 major search engines, the best thing that you can do is of course pick keywords that are not over saturated or overly competitive.  If you want top keyword placement, you should search for a keyword that is centered around what you are trying to promote but does not have a strong competition rate.  You can check these ratings on any search engine key word tool on the internet.  This is the best way to go about selecting a good keyword.

If you have a specific keyword in mind, that you want to use no matter what, you can use it, but you might have to spend a while generating content and back links to your site in order to generate first place rankings.  There are much easier ways to get seen than having to compete and spend time that you don’t have, trying to get good keyword placements.  Another thing that you can do is use misspelled keywords or other things of that nature to generate hits.  After all, the only thing that you want is traffic, so you can get traffic with multiple keywords sometimes faster than you can with one keyword.  This is also a great strategy.

Other search engines have different methods of generating traffic as well as allowing people to generate top keyword placement rankings.  Some search engines have secret methods that very few people know about.  Some of them are being exposed today on the internet all over the place.
There are faster ways to get top search engine rankings, but if you want traffic, you should follow the steps above. Some people know ways of getting rankings with simple search engine keywords in a matter of minutes. There are a lot of resources out there than can help you. If you are interested in finding out more information on how to generate first place rankings with top keywords in major search engines, please continue reading.

This is your best bet for getting top search engine rankings. It works and has been tested by many people. It is something that everyone should know about in more detail. This does not require you to build back links or anything of that nature. The lesson is fairly self explanatory.

Marshall Venn is an avid internet marketer helping people develope ideas to market online effectively. For more information about him and other money making programs go to http://www.youronlinetipsource.com

To find out the top search engine secrets of today please visit This Link

Article from articlesbase.com

Search Engine Optimization Secrets: SEO For 2011 (Search Engine Optimization Learning Series – A Kindle Bestseller)

Search Engine Optimization: Secrets For 2011 is a book giving up to date information and 100% coverage of all the elements of Search Engine Optimization. Mike Monahan who consults with the best including SEO guru Sean Odom outlines the secrets professionals use themselves and charge thousands of dollars to provide to their customers. These strategies will help anyone optimize their website and dominate the world’s leading search engines.

The Internet is now the telephone book. So as a bu

List Price: $ 7.95

Price:

www.simplesiteprofits.com – Meta Tags, Seo, Search Engine Optimization
Video Rating: 4 / 5

Related Search Engine Secrets Articles

Making looks and usability of your site compatible with search engine visibility

Posted on by

Making looks and usability of your site compatible with search engine visibility

Making looks and usability of your site compatible with search engine visibility

Pretty sites do not rank pretty well in search engines

It is a great idea to wish to make your web site pleasing to look at. After all, a thing of beauty is joy for all. Unfortunately this holds good only till the beauty is not the cause of woes and worries. This is especially true when it comes to designing a web site, and more so when your web site is meant to be a facilitating means to your business.

Here the idea of looks or beauty of a site is not to be discarded out rightly. Generally it has been seen that new comers or relatively less experienced web designers tend to place excessive emphasis on the appearance of the site knowing little about its ramifications. The wholesale use of images, graphics, animation, often mindless and hardly required, hampers the usability of a site, sometimes severely, albeit the site appears to be fairly good to look at.

It is prudent to look beyond looks of your site

The salvation of a web site lies in all those features that support and enhance its usability. Only then one can look forward to get more traffic, and can give a boost to one’s business prospects. The online behavior of users suggests that your site should be designed in such a way that users are able to fulfill their needs with ease and convenience.

Amongst the features that add to the usability of your site are plain looks with user enabling characteristics, a good navigation system, fresh and informative content, search engine friendly design that enhances the visibility of your site on the web.

Here are a few considerations on the usability of a web site.

Usability is nothing but user friendly features on your site

The less a visitor seems to face hiccups on your site while browsing for a particular purpose, the more your site is said to be usable. Essentially, a web site caters to two needs, broadly, of users: either it helps them get certain information or ideas, or helps them to buy a specific product or avail a particular service. What ever be your objectives, your site must facilitate a smooth completion of such users’ tasks at hand without any annoying hassles.

By annoying hassles I precisely assume all those features which are not well received by the users. Rather such features turn them off and scare them away to another site causing you considerable losses. Say for instance, when you use lots of animations and graphics on your site, the load time of the site increases and users prefer to switch over to another site.

Other hassle could be the lack of information which the users expect the site to contain. Take for example, if the site intends to sell products or services, it must display all the relevant and sufficient information which a buyer might need to make a well informed decision.

Yet another hassle could be in terms of finding the desired information. The information which can not be found with ease on the site tantamount to conspicuous absence of the same altogether. Hence the usability of the site not only lies in the availability of certain information but also in its easy accessibility.

Moreover, users find it difficult to handle the hassle of mobility within a particular web site if it is not logically and conveniently structured. If the visitor of your site gets confused and disappointingly lost in search of what he or she is looking for, it does not auger well for you as well.

A site can never be high on usability scores unless due consideration is given to its navigation system, and it is made user friendly in the process.

Enhancing the usability of the site through an easy navigation system

A good navigation system helps users to go from one section of the site to another with direction and ease. Even if one has invested tremendous amount of money and efforts on optimizing one’s site in the search engine, it is not going to do any good so far as the site lacks easy navigability. Hence the traffic gained the hard way does not translate into tangible benefits due to a thing which is so easy to manage.

Here are some tips for a sound navigation system.

Use a navigation bar or panel on all the pages of your site in a similar or corresponding place.

Think of a navigation plan from a user perspective. This will make you feel the need to provide short cuts from one significant page to its most logical sequence. Clearly, these short cuts are over and above the navigation bar or panel you employ. Remember that these short cuts will save the users from going necessarily to home page or site map to move around.

If your site happens to be large enough, what you require is a site search engine for enhanced usability.

A site map is what you need for sure if your site exceeds a few pages. The crucial advantage of using a site map is that it help search engine to access all the pages of the site. Thus, it goes well with the search engine listing.

It is not advisable that your navigation menu is dependent on a particular browser. In case you prefer to zero in on a specific browser, make it sure that you include alternate facility that is compatible with other browsers too.

Search engine visibility is not a phenomenon in isolation

Search engine optimization ensures that your site gets a good ranking in the search engine pages. A lot of efforts and relevant considerations are required over time for making a page or a web site optimized in search results.

Once a web site enjoys a good visibility in the search engines, any attempt to change or modify the web design may have corresponding effect on the visibility of the site. The changes that have favorable impact on the search engine friendliness are welcome, but certain changes can play havoc with the ranking.

These changes are found to be made by web developer, amateur or not having real insights into mechanics of search engine visibility, quite oblivious of consequences.

Like for example, if a web developer replaces the existing navigation menu and all links with a JavaScript enabled ones, it will definitely dive down on the search results. Whatever purpose JavaScript might serve, it does not help the spiders read all the pages. Consequently, only home page gets indexed, and hence a drop in the ranking is on the anvil.

Key to sustainable visibility

Toward the end of this article, what I wish to stress upon is the fact that getting listed in the search engines is only a beginning. It requires consistent search engine readiness, and more usability features to sustain or improve upon search engine visibility.

Deepak Sharma is a Web Designer at BlueApple, a Web Design and Development Company with a well connected development infrastructure in India having a strong portfolio offering superior web services and solutions at competitive costs.

Article from articlesbase.com

The impact of metadata implementation on webpage visibility in search engine results (Part II) [An article from: Information Processing and Management]

This digital document is a journal article from Information Processing and Management, published by Elsevier in 2005. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
This paper discusses the impact of metadata implementation in a webpage on its visibility performance in a search engine results list. Influential internal and external factors of metadata implementatio

List Price: $ 7.95

Price: $ 7.95

Find More Search Engine Visibility Articles

4 factors that can increase search engine ranking dramatically

Posted on by

4 factors that can increase search engine ranking dramatically

For the technically inclined, there’s numerous places on the net to get detailed, in-depth information on how to accomplish a high ranking on a search engine. However, lots of people don’t care about the technical aspects of search engine optimization- they require to know what is wrong with their site (& how to fix it). What follows is a practical guide that covers a number of the most basic tips that can be used to increase search engine ranking. It is in no way intended to be comprehensive, but it should help the average site owner decide whether their site is optimized, & if not, how to make some simple changes to give each individual page of their site a better chance for a high ranking on a search engine.

Most businesses don’t take advantage of various techniques to increase search engine ranking, but few things on the Net can be as beneficial as a high ranking on a search engine. A recent Forrester Research document showed that 80% of web surfers discover the new sites that they visit through search engines (such as Yahoo, Google, or MSN). According to iProspect, 85% of web users use search engines to find solutions & vendors. Properly optimizing a site to increase your search engine ranking for each page helps it to attract numerous, highly targeted visitors- visitors that may become buyers.

Issue #1- The Title Bar
This is three of the most often overlooked techniques to increase search engine ranking. On your homepage, what does the title bar say? If you use Net Explorer, this is the blue bar at the top of the window that displays your page (it may include the words “Microsoft Net Explorer” at the finish). Does your company name appear here by itself when you have more important keywords to emphasize? Worse yet, does it say “untitled”? If you require to increase the search engine ranking for that page, this area should contain the most important keywords you see on your homepage. To check the rest of your site, click on any link from your homepage & see if the words in this title bar change for each page in your site. They ought to – & each title bar should contain the most important keywords from its corresponding page. Note: long keyword strings in the title bar should be avoided – three words or less is optimal. Also, words in the title bar should not repeat over three time, & identical words should not appear next to three another.

Issue #2- Content
Search engines all try to list sites that contain nice content. Translation: you require words on your pages to accomplish a high ranking on a search engine, not flashy graphics. This text should contain the most important keywords that your potential customers would use to find you on a search engine. If you have few or no words on a page where you wish to increase the search engine ranking, it is a nice idea to add some, ideally around 250 per page. For aesthetic reasons, this is not always practical, but even 100 well-written words will give you a better opportunity for a high ranking on a search engine than none. It is also important that you make sure that the words are written in a language the search engines can read. Using your mouse, bring your cursor down to the text on three of your web pages. Clicking & holding down the left mouse button (make sure you are not near a link) see if you can highlight three or four words of the text. If you can, everything is most likely fine. If nothing happens, or you can only highlight a massive block, it is most likely in graphic form. To increase search engine ranking in such cases, the graphic text needs to be replaced by standard HTML text to permit the search engines to read it. Your web expert should have no problem understanding what you need, & the transition should be simple & affordable.

Issue #3- Links
Link popularity has become increasingly important for those who wish to increase search engine ranking, with 19 of the top 20 engines using it in their ranking algorithms. Basically put, search engines give a ranking boost to sites that have links from quality, related sites. There’s numerous free tools on the net that will let you see what sites link to yours ( type “free link popularity check” in your favorite search engine). If you don’t have lots of sites linking to yours, it may be time to start a link building campaign. This is where you find quality, non-competing sites in your industry & ask them to link to your site. An additional benefit of link building is that these links can bring you additional, highly targeted traffic.

Issue #4- Meta Tags
Some people believe that meta tags are the Holy Grail of achieving a high ranking on a search engine. Unfortunately, their effectiveness is limited (lots of engines ignore them ), but they can play a limited role on some engines. To see if your site has meta tags, go to your home page. Click the “view” command at the top of the browser window. From the pull-down menu, select “source”. This should open up another window that shows your code. Much of this may seem indecipherable, but there ought to be four commands there (usually near the top of the code). Three of these says meta name=”description” content= & will go on to explain your company & products, & three says meta name=”keywords” content= & goes on to list applicable keywords for your site. If these tags are missing, have your web expert insert them. Again, this may not do much to increase search engine ranking, but it won’t hurt.

Conclusion
Although following the above guidelines will by no means guarantee you a high ranking on a search engine, fixing three or more of the problems should help increase your search engine ranking. For the volumes of potential customers that a search engine can send to your site, it is certainly worth the hard work.

Getting high SE rankings is not that difficult, but it can take some time. Check out our blog earn money online to get insider secrets to increase your search engine rankings and make more money than ever before.

Article from articlesbase.com


Major Search Engine Submission
Let Seo Dave Take your online income to the next level. We submit your site to world wide major search engines and get you free pay per click ads on the front pages!
Major Search Engine Submission

More Search Engine Ranking Articles

Search Engine Ranking- Fundamental 18 Top List

Posted on by

Search Engine Ranking- Fundamental 18 Top List

An All-Inclusive Requirement List to Improve Search Engine Ranking
Search Engine Ranking 101

The first and possibly most critical influence of a successful SEO (aka search engine optimization) campaign is to examine the SEO friendliness of the website associated with the campaign. A tool often used by industry leaders is a SEO optimized website report to improve search engine ranking factors by identifying existing problems and stumbling blocks.

“A good SEO website report will clarify and uncover search ranking problems, provide actionable recommendations based on findings and monitor progress.” Randi Thornton

Search engine ranking is the placement or position your website appears on the result pages of Google, or similar, when someone does a search for a specific keyword term or phrase. To improve search engine ranking you must optimize your site while also adhering to SEO best practice standards. Without considering these optimization techniques your ability to outrank, or rank above others can be difficult.

Diagnosing and correcting problematic issues can be accomplished with a website report that addresses topics relevant to search optimization. This method is used by industry leaders to quickly identify which ranking factors need correction and potentially shorten the time frame associated with achieving online business objectives.

Most Asked Questions

As a SEO professional, there are certain search ranking questions I am asked over and over again. They are…

Why does one site rank higher in the search engines then others?

What can I do to improve my website’s search engines ranking?

How can my website rank higher on Google?

Where can I learn what SEO elements are harming my rankings and how to make improvements?

“How can you fix it, if you do not know what’s broken?” Randi Thornton

Improve Search Engine Ranking

How does your website out rank your online competitors? Simple. It must be better than all sites that rank above yours.

There are many search ranking elements and your goal is to make sure that you do not neglect any factors that may have a direct impact on your search ranking position. A top search engine ranking can be very advantageous for many reasons.

Some of the most popular motives to increase a website search ranking include the following:

increase revenues
brand recognition
encourage conversations with prospects and clients
accelerate website traffic
grow client database
decrease marketing and advertising spending
grow company net worth and value
Website Report – 18 Must Knows

By adopting the search engine optimization issues that matter most and making necessary modifications you can increase the probability of reaching your online audience.

The top search engine ranking fundamentals are:

On Site SEO Ranking Factors

Search Engine Placement
Search Engine Results
Keywords for Content
Images – Optimization
Spelling
W3 Compliance
Site Structure
Broken Links
Readability
Freshness
Flash Usage
Hyperlinks
Site Speed
URL Format
Image Optimization

Off Site SEO Ranking Factors

Keyword Volume
Inbound Links
Site Popularity
Search Ranking Summary

There are many factors tthat influence which website will appear in the top position of a search engine results page such as Google. A customized website report can help you identify harmful search engine optimization issues and offer SEO friendly recommendations to help improve your ranking position.

A SEO Optimized Website Report is part of the SEO Packages offered at SEOGoogleGuru.com…

Randi Thornton is a proven SEO Google Guru. She has achieved top Google rankings for Real Estate web sites and others. Passionate about SEO she is using the latest and best practices to gain top Google rankings for her clients. I look forward to discussing your SEO website needs!

Article from articlesbase.com

The CEO Mindset (Longterm Strategies for Getting and Keeping a Top Search Engine Ranking)

Price:

Find More Top Search Engine Ranking Articles