Ecommerce Internet Marketing

Posted on January 4, 2011 by Obinna Heche

Ecommerce internet marketing is a rapidly growing and gaining popularity. The reason for ecommerce internet marketing to gain popularity is that the transactions are done online and it allows companies to benefit from interaction. If you have started your business online, you do need to advertise and market your products or services thus ecommerce internet marketing can be seen as a medium.

Your website does not have to extravagant but simple attractive features will do the job for you. There are ways and means of getting things done through ecommerce internet marketing which will generate traffic for you. Here are some tips as to how you can do it right through ecommerce internet marketing.

The first technique of ecommerce internet marketing that will generate traffic is to do a press release. This will let consumers know about your company and the products or services offered. You do not have to lavishly spend on advertising; there are so many mediums which can take your company to the consumers.

Product feeds are another type of technique that can be used in ecommerce internet marketing. This will allow consumers to give feedback on the products used. You can create product feeds just like a blog with information, prices and descriptions so that people are aware. These product feeds can be sent to blogs, shopping sites or search engines.

Sharing expertise is also another way of ecommerce internet marketing technique. You can host web sessions, create forums, hold workshops or seminars. This will be seen as a step to educate the consumer’s knowledge of your product. You can also use articles as a part of ecommerce internet marketing. Article directories do not cost you much and attracts large number of people.

Another type of ecommerce internet marketing is to hold website submission. This means that owners of websites submit their websites to search engines such as Yahoo or Google. However when it comes to submission of websites it is not just about submitting and leaving it to search engines to create traffic. In this case, you can link articles to your websites. This will definitely create traffic.

Personalized commercials are also a technique of ecommerce internet marketing. You can upload videos which markets your company to a larger audience. This does not mean that you need to spend huge amounts to get it done. A unique advertisement will bring about a large number of followers to your site.

Social networking is gateway to ecommerce internet marketing. Social networking sites such as MySpace, Facebook etc have contributed to generating traffic. They target a larger audience hence you are sure to get more consumers. Blogs too generate traffic and you can put up promotions, offers etc so that people can visit your website.

Ecommerce internet marketing is an easy and cost effective way of marketing and advertising your company. As mentioned above there are so many in which sales can be generated.

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Question by ysn – yourstudentnews: Social Networking sites and marketing – is it worth the time and effort?
I have been thinking about joining into myspace and others to help promote a business. Does this work? Is it really worth the time to set up a nice “space” or do the members of these places just view such things as spam?

Any experience with linkedIn?

Any lists of niche social networking sites – especially those focused on business or education?

Best answer:

Answer by Dark N
nahh dont think about it. u ll probably harm ur buisness image more than benifting it.

Add your own answer in the comments!

Social networking sites like LinkedIn and Facebook are a great way to build both friendships and business. But they may also rob you of your rights.
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Submit to the search engines on your own and then monitor it

Posted on December 28, 2010 by

by Chris Devers

Submit to the search engines on your own and then monitor it

My client Yanai is a hair stylist in Beverly Hills specializing in curly hairstyles. Yanai is talented, hard working, and has curly hair! We managed to rank his website (yanaivan.com) to the top of the Google search results. Yet many days he waits for customers in his salon. Frustrated for the lack of business, he calls me asking, ‘what do I do? My site is number one on Google. Why is no one calling me?”

I tell him, “Just because your site is number one on Google doesn’t mean it generates traffic!”
It only means you are #1 on Google. Being on top of the searches is one thing, people entering your website is a different matter.

We researched the volume of traffic entering Yanai’s website and found that only 50 visitors a month enter his website. Weak!

Businesses should take responsibility for their web site’s performance on search engines. Three important things to do: (1) submit your site; (2) Monitor your site’s traffic; (3) and generate traffic from different sources.

SUBMIT YOUR WEBSITE:

Start an account on Google.com.
They have great tools to help you monitor your site performance.

Select the most popular keywords to embed into your website.
Note, I mentioned popular keywords! Log onto https://adwords.google.com/select/KeywordToolExternal’ and select words that pertain to your website and searched by high volume of people. Then have your Webmaster add those terms into the ‘title tag’ and ‘content’ on your website’s homepage.

Submit your site to Google, Yahoo, and DMOZ
These are the big three. We all know about Google and Yahoo, but what is DMOZ?
DMOZ is the ‘Open Directory Project’. Why so important? Because Google gets much of it’s information from this site.Google: ‘http://www.google.com/addurl/’ Yahoo: ‘http://siteexplorer.search.yahoo.com/submit’ DMOZ: ‘http://www.dmoz.com’ Add to Google’s Local Search Engine
So we now operate in a global economy. However, Yanai is a hairstylist in Beverly Hills. What good does it do if his site appears in a Tokyo search results? Unless he’s committed to traveling across the ocean to give a haircut for some serious cash and authentic sushi, it’s unlikely to help him.

Within your Google account, click on “Local Business Center” icon and follow the instructions. Google will list your company name within their directory, so if someone type’s in Beverly Hills curly hair stylist, Google will supply Yanai with a map to his business location, contact number, and he can upload videos and reviews.

Add an XML site map to your website
Why? Because Google likes to know about the different pages on your website and whatever Google likes, you must comply. A site map is a file that identifies the files within your website faster and more efficiently. To generate a site map go to ‘http://www.xml-sitemaps.com/’. Follow the instructions and download your site map.
The file should have an extention, ‘.xml’ like sitemap.xml.

Upload the site map to your website directory. Then log into your Google account, click on ‘webmaster tools’ and follow the instructions to submit your sitemap.

MONITOR THE WEBSITE TRAFFIC, YOURSELF!
That’s right monitor the traffic yourself. Do not rely on Webmasters.

Google Analytics:
Analytics is the only online tool you need to analyze your website traffic. Log in to your Google account and click on Google Analytics link. Follow the instructions there to generate the code for you or your Webmaster to install into as many web pages you want to monitor.

Use Webmaster Tools
Not just for webmasters, these tools will monitor the efficiency of your website. Most people are not aware that Google looks for sites that are clean and free of errors such as missing pages and bad links.

Pages that irk Google are: Links on websites that links to non-existent pages Time Out – If page appears there, seconds later not there! Unreachable – Page exist, but server problems Sites maps with unusable or non-existent web addresses

GENERATE TRAFFIC FROM DIFFERENT SOURCES

Don’t just rely on Google or Yahoo for web traffic. You need to do whatever it takes to generate traffic to generate business. Here is a list of possible ways to increase traffic to your website.

Link Exchange: Ask friends, colleagues, and especially owners of high volume websites that generate high volume traffic. You can add a like to their website, but make sure they add your link to theirs. Both parties will benefit from each other’s traffic

Social Networking Sites: Go on Facebook, Twitter, and MySpace to network, network, network! These are great places to communicate news and information regarding your company.

Mass Email: Build an email list of names and emails. Then, when possible, send out emails and be sure to include a link back to your website.

Pay for an ad on a large email list. While most companies will not share list, ask that company if, for a fee, you can add a banner or some verbiage that links back to your site.

Radio / TV / Newspaper: Publicize your website. If you have the money, use these.

I hope this article helps. If I can be of service or if you need any more information feel free to email me at jimh@crystaldi.com.

Jim Hague is an author, lecturer, owner of Crystal Digital Images LLC, has no party affiliation and is a moderate. He is the author of ‘Abandoned Son: Roe vs. Wade is overturned.’

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A Tactical Approach to Social Network Marketing

Posted on December 21, 2010 by

by LunaWeb

A Tactical Approach to Social Network Marketing

For many social network marketing involves joining any of the available online communities, making contact with members and ‘blazing’ away with your promotional arsenal. What is wrong with this approach is that more times than not it will take you a long time to get results. You must first start with the recognition that online social networking requires a more personal and casual approach in order to successfully connect with others. Secondly, if you have got a business to run than you must learn to make the best use of your time! In order to do this, effective social marketing strategies must be developed and implemented so time and effort is not wasted.

Here are 5 suggested social marketing strategies you can use to help you make the best use of your time and energy when working within any of these online communities. After all, time is money, right?

Locate Your ‘Target’ Audience

Find what social sites your target audience congregates at and join if you are not already a member. Online social networking communities for the most part contain a very large cross section of people with varying interests and even socioeconomic profiles. Your aim is to locate those people who have the ‘profile’ that matches up well with what you offer.

‘Nail’ Your Bio

Putting together your bio is very important from the standpoint that you want it to be professional while also reflecting a little about you as a person. This is something people can see even if they do not have direct communications with you. Remember these are online communities that revolve around sharing interest and ideas with one another. With that said it is therefore common for people to check out the bio of another before deciding to ‘engage’ in conversation.

Plan Before Interacting

When using these online social networking sites for business purposes you need to be mindful of how you use your time. Remember you do have a business to run! Before engaging in any conversation have an idea of what it is you want to get out of the interaction. Are you just meeting someone for the first time, sharing an opinion during a conversation or promoting something. In any case you want to make the best use of your exchanges all the while maintaining a casual and friendly demeanor.

Understand the Environment

Some of these communities are more casual than others and may even cater to particular interests or have an expected codes of behavior. You need to be aware of how it is you are expected to act within the community and then act accordingly. In all cases, if you are there for business it is always recommended to behave in a professional manner since this is a reflection on not only you, but your business as well!

Know What is Appropriate

Even the ‘niche’ that you are working within at any given site will have its own ‘unwritten’ rules or parameters for expected behavior. These groups that form within online communities have banded together due to common bonds and interests. They will often have their own accepted behavioral patterns within the group itself. Identify through observation what these patterns are so that you can act in a manner that is most familiar and acceptable to the others. You want to gain acceptance (fit in) which will lead to familiarity allowing you to promote your goods and services more effectively.

The purpose behind social network marketing is to promote your business and increase your sales, however, tact must be used when working any of these online communities. Recognition that online social networking is primarily about meeting new people and making friends is the key! As an internet marketer, failure to do so will only extend the time and effort it will take to gain any ‘success’ from your efforts! The 5 suggested social marketing strategies reviewed above serve to help you better plan both your approach and determine the potential any particular site may hold for your business. By implementing these simple strategies you can save yourself much time and wasted effort since as we have already stated above, time is money!

TJ Philpott is an author and Internet entrepreneur based out of North Carolina. For more tips about planning an effective social network marketing strategy and to also receive a free instructional manual that teaches valuable niche research techniques visit:http://affiliatequickstart.com/

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Social Network Marketing Review

Locate Your ‘Target’ Audience

‘Nail’ Your Bio

Plan Before Interacting

Understand the Environment

Know What is Appropriate

Social networking sites are a hot topic for marketers, as they present a number of opportunities for interacting with customers, including via plug-in applications, groups, and fan pages.

Each social network presents its own possibilities and challenges. Users of individual sites have different expectations of commercial behavior. In what follows, I’ll introduce you to the three most popular networks and their unique features.

History

The roots of online social networking can be traced to the 1980s bulletin board systems (BBSs). These systems allowed users to log in—through very slow connections — to share software and data as well as send private messages and post to public message boards. Due to the high cost of the long distance calls that would be required to access BBSs in other parts of the world, most of these were very local communities.
The late ’80s and early ’90s saw the rise of the desktop applications CompuServe, Prodigy, and AOL. Far more feature-rich than BBSs, these systems allowed users to connect to the Internet and create personal profiles, post events, chat, and send public and private messages.
As the World Wide Web grew in popularity, social networking moved to web-based applications. The
first wave was built for specific functions or audiences. In 1995, Classmates.com and Match.com were created; both remain fairly popular sites in their niche. In 1999, more targeted networks were launched, including BlackPlanet.com, MiGente.com, and AsianAvenue.com.

The modern era of social networks began in 2002, when Jonathan Abrams launched Friendster. Inspired by Match.com, Abrams wanted Friendster to be a dating site that wasn’t about dating. In what many consider to be one of the biggest financial mistakes in recent history, Friendster rejected a million buyout offer from search giant Google.
In 2003, several employees of a marketing company now known as Intermix Media — which was later sued by then–New York Attorney General Elliot Spitzer for making malicious spyware applications — duplicated the core functionality of Friendster and launched MySpace. Initially powered by Intermix Media’s large email lists, MySpace quickly became a leader among social networking sites. Thanks to its customizable user profiles and its focus on music, MySpace had a cooler image than its somewhat stodgy rival, Friendster. In July 2005, News Corporation purchased MySpace and its parent company for 0 million.
Then, in October 2003, a Harvard sophomore named Mark Zuckerberg hacked into the university’s private dorm ID database and created Facemash, a site that let students compare two ID photos to select the more attractive one. Narrowly avoiding legal action, Zuckerberg went on to create “The Facebook,” a social network that began as an exclusive site for Harvard students. Slowly the site allowed other colleges to join — initially only Ivy League schools, and then other colleges, and then, eventually, high schools. Finally, in 2006, anyone with an email address could sign up.
Sometime between April 2008 and February 2009, Facebook overtook the long-standing king, MySpace, as the world’s most popular social network.

Social Network marketing

Web master

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Question by alan finger: How much of thier marketing budgets are companies spending on social networks?
I am looking for the ballpark range on how much companies invested in 08 or will invest in 09 on advertising on myspace, facebook, or managing and maintaining similar web 2.0 initiatives

Best answer:

Answer by Ben E.
A new way to network socially…

http://www.associatedcontent.com/article/1260253/how_to_access_social_networks_from.html

Give your answer to this question below!

Free Photo Hosting Websites

Posted on December 21, 2010 by

by DIECASTCARSGROUP

Free Photo Hosting Websites

For people who like to take photos and share them to friends and whoever else wants to view them, one can make use of photo hosting sites. Attaching them in e-mails and sending them multiple times only takes up a lot of time that frankly not many have much to spare. With photo hosting sites, one can share photos with everyone by only uploading the photos once.

It is a fact of life that not everyone we care about lives close to us. And printing copies of a hundred photos and sending them through mail not only requires some work and consumes a lot of time but can also cost us a lot. Free photo hosting websites solves all these problems.

Free photo hosting websites will allow one to share photos with everyone one knows and at the same time save money and time. Some of these sites allow one to upload multiple photos at the same time saving one valuable time. And while waiting for the upload to finish, one can do something else using ones time efficiently. Then after the upload is complete one can send the link to everyone one wants to share the photos to. They can look at the photos and download any photo that they would like.

Free photo hosting websites though only offer limited data storage space for one’s photos. They are able to make photo hosting free through advertisements. But bigger storage space requires some maintenance and has additional costs. That is why most of the sites offer bigger space for a monthly or annual fee. Also, they put limits on how big a photo file can be uploaded. This is to facilitate the size of the photo that can be rendered and the speed in which it will be rendered when the photo is viewed.

Many social networking sites offer free photo hosting. By using social networking sites, one can organize the photos into photo albums and be able to keep private pictures private and only allow people in one’s social network to view the photos. Some social networking sites also allow photo sharing where one can showcase photos posted by someone else in ones profile.

Other benefits that photo sharing offer can be allowing one to make an online portfolio. With the technology today, one can create digital images with the use of photo editing and image rendering software. These kinds of photos are considered art and one can showcase one’s talent in this field by posting images one has made through this method.

One can also showcase photographs that one took that shows one’s artistic talent. One’s love of photography can be showcased with the use of photo hosting sites. One can show off ones work to attract more clients. One can even sell the photos online by showcasing digital copies of it.

Different sites offer different services and different amount of storage space. One can choose which site would best fill one’s needs. One can also opt to pay a fee to have access to extra services and, as most photo hosting sites offer, unlimited storage space.

Reliable Image Hosting Site. Unlimited Space. http://upmyphoto.com

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Social Network Marketing, Do It The Best Way

Posted on December 21, 2010 by

by BTO Educational

Social Network Marketing, Do It The Best Way

Are you looking to build your network marketing business on a massive scale? The social networks may be the answer you’re looking for. Sites such as Twitter, YouTube and Facebook are fast becoming the new sources of traffic in our industry.

Due to the nature of an MLM business, social network sites really are a match made in heaven, after all its all about networking with other people. Relationship building is the name of the game in our industry.

One thing that’s important to remember is that we don’t want to become spammers by only promoting our opportunities. Most of our time on these networks should be connecting with prospects and finding new ones. I expect you have already seen your own fair share of spam on sites like Twitter and Facebook, and also YouTube in particular. Personally I find it a real turn off, I expect you do to.

You can go a long way in creating trust and friendships in social networking sites, you can also promote your own brand, products and content, plus there is the advantage of increased exposure, if people like the stuff you are sharing then they may well share it with their friends also. Using these networks properly could make you very popular online.

It makes good business sense to harness the power of social network marketing and you should invest whatever time and money you need to become good at it. It’s just too powerful to miss.

Here are two ways you can use social networks

Facebook – Ensure you’ve set up an account on Facebook for business purposes. It’s a great way to connect with your prospects and also great for finding new ones! Search for new friends there who have similar interests to you. Search and join groups in your niche. More people will be able to find you the more groups you join, you will also get people adding you as a friend. Join about 200 groups and watch your friend requests go crazy!

The latest Facebook strategy is ‘fan pages’ these are very powerful and you should set one up for yourself and/or your business. Every time someone hits the ‘Like’ button they join your fan page and you can then easily keep in contact with these people en mass. It is just like building a list but only a list of people that already like you. Create some sort of lead magnet/offer so that when folks arrive at your fan page that have the incentive to opt in to your capture page, which can be directly on your fan page, or an external webpage.

Bookmarking sites – These are great sites for posting your content, when people come across your articles/videos they can share it with their friends if they find it useful, they can also vote for/like it at the push of a button. There is the potential for massive exposure using these sites and you will of course be getting extra backinks to your content which is a good thing. Google is paying a lot of attention these days to links from social book marking sites, so that means higher rankings in the search engines and more traffic for you! Whenever you create a new piece of content and upload it somewhere, social bookmark it, you can use the free tool Onlywire.com to do this for you on autopilot:)

There isn’t enough room here to go into the other three very powerful social network marketing strategies. Using these strategies in conjunction with my content marketing strategy it won’t be too long until you are getting 25 or more leads to your business every day.

This particular social network marketing approach will continue to work like a charm for your online business if utilized in full. You can watch all of the training videos for this approach at the J Hicks MLM website.

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5 Reasons You Should Be Using Social Network Marketing For Your Business

It makes good business sense to harness the power of social network marketing and you should invest whatever time and money you need to become good at it. It’s just too powerful to miss.

Here are two ways you can use social networks

Social networking is here to stay. Sites like Facebook and Twitter have touched a cord with the public. Millions flock to their accounts daily just to stay connected to the people and businesses that matter to them. While it may not seem relevant on the surface, successful business owners are finding ways to generate revenue and enhance customer service all through the unique advantages of social network marketing.

First and probably most important, social networking is convenient for customers. A properly managed account will give business owners instant access to customer feedback. This can prove invaluable quickly. If your customers see that you are putting effort into your social media account, they will respond in many ways. They will let you know what you are doing well, what you should improve on and how your product or service has made a difference in their lives. This is an incredible tool for further marketing efforts because any helpful feedback you receive can be used to attract more clients or add profitable products to your product line.

Social networking sites also give you a way to generate traffic and revenue by offering special incentives to those who follow your page. Discounts and promotions are popular among businesses that are using social media as an effective marketing tool. Not only does this get more customers to your store or website, but it also allows you and your customers to see the value in the social networking relationship. Attracting users to your Facebook page is the first hurdle, keeping them as friends and fans is the next. Give them a reason to come back often.

Social network marketing is more convenient to you the business owner as well. Connecting with your customers on Facebook or Twitter is often a faster and more effective way to communicate with them. Most users check their social accounts and friends/contacts nearly as often as they do their email. If there are issues that arise with a product, your main website or even the news media, you can keep customers in the know just by making a simple page update. The communication advantages alone can show immediate ROI for many businesses resistant to technological changes. Twitter is a great way to connect with your customers easily and quickly day or night.

Using social media often and appropriately shows your customers your positive intent about your business. Embracing modern technology is a way of showing progress and forward thinking within the hierarchy of your company. When customers see that you have an eye on the future, they will help you spread the word.

Finally, social media is becoming a necessary part of the overall branding initiative that you should have as a business. Branding is important to longevity. The more ways that you can show your customer base that you are out there, the better the odds will be that your business will connect with them and convert sales. That alone makes social media worth the effort.

From social media monitoring to find out what others are saying about your business to posting your latest news on Facebook there are many new ways to meet and interact with customers and potential customers online. Finding the niches that will help your business the most is the key to maximizing your resources when investing time or money in social network marketing.

Find out more helpful tips and tricks from our social network marketing newsletter. CartMetrix will show you how you can better use social networking for the good of your company. Visit our site to learn more today!

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Question by nancy: how companies use social networking sites for marketing purpose?
how companies do marketing on facebook ,twitter , linked in etc.

Best answer:

Answer by Who, me?
By posting/tweeting ads and links to promote their products:
Facebook has “fan pages” for products and compaines
Twitter lets them broadcast specials and news
LinkedIn lets them share news and post jobs
Foursquare lets them offer specials to certain people who use foursquare
The list goes on and on

Know better? Leave your own answer in the comments!