4 Ideas for Small Businesses to Make Use of Social Media

4 Ideas for Small Businesses to Make Use of Social Media

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Social Network Marketing Ethics

Social Network Marketing Ethics

As a business website owner, you must maintain integrity. Many of the social networking websites are
engaged in unethical behavior contributed by the website owners, which is a major drawback when trying to
market your products and services. There are many methods, which you as a responsible website owner
can establish the behavior performed on your business website.

Respect the privacy of people online

You must remain focused that while using social network marketing in your marketing toolbox for your
products and/or services that you’re involved with actual people that are internet users often referred to
as a community. Based on this community, your business will be a part of it but there’s no room for you to
invade people’s privacy. Do not send spam ever, this includes your friends, their friends and their friends
friends, etc.

The choices for your social networking strategies

Many marketers participate in social sites like FaceBook and MySpace with a plan to drive traffic to their
business websites. This is the ethical way however; spamming the social community with images or links in
order to lure them to your business website is unethical and will eventually by noticed by Google or other
search engines.

Do not spam people with ads to your business website

Social networking websites are very in tune and current with spamming practices, which are noticed as
unethical and will eliminate those who habitually perform such methods for their social media marketing.

Always be professional and honest with the online communities

To successfully use social networking as a method with integrity you need to participate ethically as a
member within the online communities. You need to register with that specific community in order to
become a member of the online community. Be a participant within the online groups, which are related to
your area of expertise or products and services, which your business offers. You want to make friends
within this online community while proving yourself an expert within the particular field, which you are
offering products and services.

Publish quality content on the social networking website

You will need to publish quality content upon these particular social networking websites. Avoid shoving
your products and services down the throats of the online community. Never mislead or give incorrect
information referencing your products and services.

Examples of unethical social networking behavior

A great example of such unethical behavior is leaving a blog or post within the online community while
disguising to be a customer endorsing your own products and services. Honesty is the best policy with the
online community, which you belong to that gives you the ability to explain your products and services. The
decision is up to the online community to view your products and services as compared to spamming them
information.

Never belittle your competitors. Never point out shortcomings of them either. You can however, specify
what makes your products and services different from your competition.

There are no set guidelines on ethical practices with online social network marketing however; you will need
to educate yourself with media law while knowing the potential dangers of defamation as well as invading
people’s privacy. Conduct yourself professionally as well as intellectually. If you follow these
guidelines of what not to perform, you will thrive in your goal of becoming successful.

 

If you have found this Article to be helpful & would like to learn more on how to make more money online for you or your business then Click Here

The Author of this article Daniel Stather is a Internet Marketing Mentor and Leader in the Home Based Business Industry, who works with other Industry Leaders around the world to help others achieve success and wealth through Internet Marketing. I have a passion for helping others achieve their goals, dreams and freedom!

To Your Success,

Daniel Stather

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Sabotaging Your Social Network Marketing Efforts

As a business website owner, you must maintain integrity. Many of the social networking websites are
engaged in unethical behavior contributed by the website owners, which is a major drawback when trying to
market your products and services. There are many methods, which you as a responsible website owner
can establish the behavior performed on your business website.

Respect the privacy of people online

You must remain focused that while using social network marketing in your marketing toolbox for your
products and/or services that you’re involved with actual people that are internet users often referred to
as a community. Based on this community, your business will be a part of it but there’s no room for you to
invade people’s privacy. Do not send spam ever, this includes your friends, their friends and their friends
friends, etc.

The choices for your social networking strategies

Many marketers participate in social sites like FaceBook and MySpace with a plan to drive traffic to their
business websites. This is the ethical way however; spamming the social community with images or links in
order to lure them to your business website is unethical and will eventually by noticed by Google or other
search engines.

Do not spam people with ads to your business website

Social networking websites are very in tune and current with spamming practices, which are noticed as
unethical and will eliminate those who habitually perform such methods for their social media marketing.

Always be professional and honest with the online communities

To successfully use social networking as a method with integrity you need to participate ethically as a
member within the online communities. You need to register with that specific community in order to
become a member of the online community. Be a participant within the online groups, which are related to
your area of expertise or products and services, which your business offers. You want to make friends
within this online community while proving yourself an expert within the particular field, which you are
offering products and services.

Publish quality content on the social networking website

You will need to publish quality content upon these particular social networking websites. Avoid shoving
your products and services down the throats of the online community. Never mislead or give incorrect
information referencing your products and services.

Examples of unethical social networking behavior

A great example of such unethical behavior is leaving a blog or post within the online community while
disguising to be a customer endorsing your own products and services. Honesty is the best policy with the
online community, which you belong to that gives you the ability to explain your products and services. The
decision is up to the online community to view your products and services as compared to spamming them
information.

Never belittle your competitors. Never point out shortcomings of them either. You can however, specify
what makes your products and services different from your competition.

There are no set guidelines on ethical practices with online social network marketing however; you will need
to educate yourself with media law while knowing the potential dangers of defamation as well as invading
people’s privacy. Conduct yourself professionally as well as intellectually. If you follow these
guidelines of what not to perform, you will thrive in your goal of becoming successful.

 

If you have found this Article to be helpful & would like to learn more on how to make more money online for you or your business then Click Here

Social network marketing is an online marketing strategy that has taken the internet by storm for not only its effectiveness but its ease as well. Done correctly, online social networking can attract a significant amount of traffic to any business site you choose. However many in their rush to generate this traffic, overlook the necessary ‘social graces’ required to be accepted at these sites. The end result is a lot of wasted effort and adding insult to injury, few friends are even gained from the experience.

If you are interested in using online social networks to make new friends while also boosting your business traffic, here are 5 practices to avoid!

Promoting TOO Much

Remember that online social networks are there for people to ‘socialize’ and not to be sold. With that said you will need to focus your initial efforts on developing relationships at these sites. If you go ‘swaggering’ into these sites promoting like a gunslinger you will likely be ‘shot down’ yourself.

Listening TOO Much

It is meant to be interactive and besides how are you to get noticed by being a ‘wall flower’ all the time? Pick out a conversation that you are comfortable with or interested in and start contributing to it. This is a great way to make ‘introductions’ and capture the attention of others.

Over Extending Yourself

This online marketing strategy is very effective but it can take some time to develop comfortable relationships with others. Plan on this and only try to work a few locations first in order to be most effective. As your time allows you can then increase the number of social communities you are working.  

Lacking Subtly and Tact

Join in on conversations but do not try to force your opinions since this is no way to fit in and be accepted. You want to make good impressions and develop favorable opinions about yourself and being obnoxious is not the way to do it.

Losing Patience

Do not expect overnight results since this will lead to frustration and you ‘throwing in the towel’ prematurely and wasting all the efforts and time already invested. The best suggestion is to simply relax and focus on making new friends. That is not so bad is it?

Social network marketing can be a great source of online traffic to your business if you conduct yourself properly while ‘working’ on these sites. The fact of the matter is that this online marketing strategy hold tremendous traffic potential, but only if you ‘participate’ in an accepted manner. Online social networking is ‘centered’ in socializing with other sites members. To overlook certain basics socialization skills will result in you being overlooked and disregarded by site members, therefore remember it is all about ‘connecting’ first! The 5 practices you will definitely want to avoid when using any of the online social networks are reviewed above. By avoiding these social ‘hiccups’ and taking the time to build relationships/friendships with others, you stand a much better chance of gaining both new traffic and friends!

TJ Philpott is an author and Internet entrepreneur based out of North Carolina. To learn more about social network marketing and to also receive a free instructional manual that teaches valuable niche research techniques simply visit:http://blogbrawn.com/

Article from articlesbase.com

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Question by aries_luv_ppl: What’s the best and quickest way to enlarge my social network?
What’s the best and quickest way to enlarge my social network daily that might lead to business opportunties. Is there free marketing tools out there?

Best answer:

Answer by One of the Baldwin brothers
Sign up for myspace…

Know better? Leave your own answer in the comments!

Related Social Network Marketing Articles

What You Should Know About Your Social Network Marketing

What You Should Know About Your Social Network Marketing

Social network marketing is a new marketing tool that is becoming more and more popular. In conjunction with SEO it is a quick way to uplift your bottom line.

What is a social network?

A social network is a website on the Internet. It is a virtual community bringing together people with common interests and purposes. The objective is to share ideas, interests, even gossip, and to make new friends.

There are many types of social networks:

• Sharing sites like, YouTube, Flickr

• Networking sites, like Facebook, MySpace, Twitter

• News sites, like Digg, Reddit, Technorati

• Book marking sites, like Delicious, Digg

• Review sites, like Epinions, Viewpoint

Integration of social network marketing:

During the last decade or so, the idea of integrating SEO with social networks as part of marketing strategy has taken root in the business world. Many large companies have implemented this scheme successfully and the results have been very beneficial. Smaller companies have also been following suit, albeit somewhat more slowly.

FaceBook:

FaceBook is leading the pack in social network marketing and we can take it as a typical example for our discussions.

The first step before you can access the website is to formally join FaceBook and get your login. The process starts with submitting your profile which gives details of yourself and/or your company. Once you are accepted as a member and allotted a FaceBook account you can start locating other people who are already members of the community and also create new friends for yourself. You can submit your own posts covering personal information and information about your company. At the same time you will be visiting the posts from other members. This will start the ball rolling, enabling interactions and discussions on subjects of mutual interest. As you widen you circle of friends there will more and more of such interactions.

In a relatively short time you will have new friends and new groups who share and will partake in your interests and passions. You can promote your events and persuade your friends to join in. Organizing such events will also increase your exposure. You can start a blog or newsletter and invite contributions from other members. Remember it is necessary to keep your blog alive and updated with new and interesting content to sustain reader interest. If you are so inclined, you can even subscribe to an RSS feed and integrate it into your blog to attract more visitors.

One of the great benefits of social network marketing is that you get opportunities to make contacts with many other top marketers and gain acceptance into their circle of friends. There are even possibilities of starting joint ventures with them.

Conclusion:

Social network marketing is an effective marketing program when it is used correctly and will yield enormous benefits to businesses big and small.

Doug Brown uses his professional experience to help people and businesses with their SEO in activities. His main focus is on social network marketing. Find out more about this and other articles at www.surefireonlinemarketing.com

Article from articlesbase.com

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Mobile Social Networks: Marketing by Location Shows Potential

Social networking is one of the fastest-growing activities among mobile users and has become a significant driver of Internet usage on mobile devices.

Yet, as impressive as the growth is, gaining a voice in the conversations taking place across mobile social networks will be challenging for marketers.

Most marketers are thinking through key issues, such as internal ownership and scalability of mobile-social programs. Budgeting and definitions of ROI likewise continue to ev

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Question by BOB SKEENS: Email Marketing and Social Networks?
What would you say is the most effective email marketing software for promoting CPA ads and social network profiles?

Best answer:

Answer by KENNETH ENGMAN
Definitely, the Mail Mascot. It even comes with a twitter scraper for harvesting emails and a seperate video course regarding social networks.

The best and simplest by far.

Know better? Leave your own answer in the comments!

More Social Network Marketing Articles

How to Use Social Network Marketing

How to Use Social Network Marketing

First Thing’s First

The first thing you should be doing, when using social network marketing, is building your network. Sounds simple doesn’t it? But many people skip this step, resulting in limp results at best.

To build your network, you need to actively seek out people involved in the fields or companies you aim to target, or who fall within the demographics that your social network marketing plan has identified. Searching on social networks is easy, and that should be your first course of action, finding and inviting contacts in the areas you aim to target with your social network marketing plan.

Have Something Interesting to Say

Another obvious, but often  ignored element of social network marketing is that, like all other online marketing strategies, content is king! Make sure your page is up to date, and has relevant, interesting and informative content for your users. That’s the easiest way to build a following, believe me!

Link

Once you’ve created your pages, groups and networks, you need to remember that the aim here is to drive traffic to your website. If you’re attempting social network marketing without linking to your blog, website, email address and other network pages, you’re missing the point!

Join Other Groups

No man is an island. Likewise, no social network marketing campaign should stand or fall on your pages and groups alone! Find related (but not competing) groups and pages, and join up. This is another great way to have your say, get more links out there, and gain more network connections.

Pay Per Click

I’m not a fan of pay per click campaigns, and an more a follower of the organic growth school of thought when it comes to online marketing, whether social network marketing or any other form. Of course, pay per click campaigns can work, if done correctly, and with a little planning, and social networks are some of the best places to use them, as they allow for very specific targeting.

If you combine all of these simple ideas, with a little dedication, and a bit of time, you should end up with an effective social network marketing campaign.

Tamara Aspeling is the founder and director of Caliente Media, a company dedicated to cost effective, quality online marketing campaigns, for on and offline businesses. For more information, email Caliente Media, or visit the website.

Article from articlesbase.com

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Social Network Marketing: Where to Next?

In 2007, eMarketer estimates that companies will spend 0 million in the US — and 0 million outside the US — on social network advertising. Although the lead players, MySpace and Facebook, will continue their strong performance, hundreds of new social networking sites will give them competition. The Social Network Marketing report analyzes the trends that are driving new competitors into one of the hottest advertising spaces on the Internet. Since eMarketer published its first rep

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UK Social Network Marketing: Ad Spending and Usage

Roughly 11 million UK Internet users visited online social network sites regularly in 2007. And the market is booming—60% of respondents to an early-2008 survey said they had created a social network profile, up from 27% in 2007.

The UK Social Network Marketing report analyzes the burgeoning growth of this channel, both online and on mobile phones.

Online social network ad spending has moved at a slower pace than consumer adoption, but things are picking up. This year

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Question by Steve B: Can anyone explain how to use social networking sites for marketing?

Best answer:

Answer by Aaron Daniels
MySpace is probably best suited for viral marketing. Tila Tequilla is a great example of someone that literally made her career based on MySpace. Take a look at her profile and you’ll see what I mean. She’s brilliant at it.

YouTube is a great way to do viral marketing also. BMW had a great marketing campaign on there that was essentially a series of short action movies. They were so cool that word of mouth got the videos a LOT of views.

Professional sites like LinkedIn are best for networking. These would be for developing B2B contacts were who you know is more important than what you know.

What do you think? Answer below!

The use of social media websites for marketing is growing fast. However, this is new ground for many marketers and, as it matures, certain legal issues will emerge. In this article, I look at a few potential legal pitfalls and how to avoid them. Because social network marketing involves the publishing or broadcast of online content, many existing, traditional media law apply to content on social media websites. Copyright is the big one, with “fair use” on the forefront. Copyright law protects any type of content whether it is text, audio, video — whether or not an actual copyright statement exists on the content. To keep yourself safe, always quote sources. Even if you don’t use a statement word-for-worth, it’s better to attribute statements to known sources. Services such as CopyScape offer website owners and web content providers the ability to check their writing against other content on the web. But, it won’t check older, or archived, content that doesn’t exist on the web. Just because content has been checked with CopyScape doesn’t mean it wasn’t plagiarized.
Video Rating: 4 / 5

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