Tag Archives: Strategies

Free Social Media Marketing Plan: How to Gain a Following for Your Business Using Social Media Marketing Strategies

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Free Social Media Marketing Plan: How to Gain a Following for Your Business Using Social Media Marketing Strategies

If you are looking for a free social media marketing plan, then here’s some clever tips you can start using now to build and promote your business.

As the world of Internet marketing has continued to grow in importance and popularity, the world of social media has come more and more into play. Social media allows business owners to get their message out to their target audience very quickly because of the viral and social nature of the way information is being shared.  And here are some of the most clever ways that you can increase your following now using social media marketing:

A Free Social Media Marketing Plan That You Can Start Using Today:


 1-  Social Networking Sites: The most popular Social Media sites being used today are without a doubt, Facebook and Twitter.  As a matter of fact, Facebook is now getting more daily visits than even Google, so if you can learn to master the use of this site in a balanced but strategic manner, in can be a great value to your business.  One thing you may want to do if you haven’t already, is to connect your Facebook and Twitter accounts and then also set up some groups and fan pages on Facebook that you can use to further enhance your online presence and marketing brand.

2.  Social Bookmarking: Another critical element to a free social media marketing plan would be to set up accounts with social bookmarking services such as socialADR and Digg, to create bookmarks for your content that can be viewed and shared by other users.  This is perhaps one of the most overlooked but also most effective strategies within the Social Media marketing world that can best help to propel your chosen marketing campaigns to the top of the search engine results!

3-  Keyword Research and SEO for Social Media: Probably the most important part of any online marketing campaign, especially a free social media marketing plan, would be to use strategic keywords and search engine optimization techniques to further ensure that your content will be found and rank high to be seen by your target audience.  Keyword research is literally, the absolute foundation of any effective online marketing campaign, but strangely also one of the most underused tactics.

The Importance of Using Keyword Research within Your Social Media Marketing:


 Interestingly enough, many online marketers understand the basic idea and concept behind keyword research and search engine optimization but still do not put it to use the way they should.  The most important aspect to any effective and free social media marketing plan is that it should help to build and reinforce your online identity and company brand, get your message across to your target audience and build awareness for what you do by further increasing your list and your following online.  Using targeted keywords can really help to put your content right where your audience is looking to improve your exposure and brand awareness.

Where to go to Create and Refine Your Free Social Media Marketing Plan:


 If what you are doing is not currently creating and driving enough traffic to your website and/or blog, then it is probably time to re-evaluate what you have been doing.  Always test the results from all of your online marketing campaigns as well as your free social media marketing plan and then continue tweaking your content until you get the results you are after.  Even then, there is always room for improvement!  The best thing to do would be to enroll in an Internet Marketing Mentoring and Coaching Center that specializes in teaching and training business owners with on-going live webinars on all the latest strategies for building and promoting a business online!

Next, to learn more of the top strategies for Social Media that I teach, please read my other article on a Free Social Media Marketing Plan , watch my Free Social Media Marketing Plan Video and connect with me on Facebook!

Emily Stoik is an Online Marketing Coach and Corporate Trainer for what is arguably the World’s Largest Internet Marketing School available today. Specializing in Article Marketing, Social Media Networking and other top aspects to a profitable Internet Marketing Strategy, she and her husband train both Total Beginners and Seasoned Pros around the world to achieve Financial Freedom through proven business tactics and on-going education to stay ahead of the trends and remain highly competitive in the marketplace.

Article from articlesbase.com

10 Essential Questions to Ask When Setting Up Your Social Media Marketing Campaign

If you are looking for a free social media marketing plan, then here’s some clever tips you can start using now to build and promote your business.

As the world of Internet marketing has continued to grow in importance and popularity, the world of social media has come more and more into play. Social media allows business owners to get their message out to their target audience very quickly because of the viral and social nature of the way information is being shared.  And here are some of the most clever ways that you can increase your following now using social media marketing:

A Free Social Media Marketing Plan That You Can Start Using Today:


 1-  Social Networking Sites: The most popular Social Media sites being used today are without a doubt, Facebook and Twitter.  As a matter of fact, Facebook is now getting more daily visits than even Google, so if you can learn to master the use of this site in a balanced but strategic manner, in can be a great value to your business.  One thing you may want to do if you haven’t already, is to connect your Facebook and Twitter accounts and then also set up some groups and fan pages on Facebook that you can use to further enhance your online presence and marketing brand.

2.  Social Bookmarking: Another critical element to a free social media marketing plan would be to set up accounts with social bookmarking services such as socialADR and Digg, to create bookmarks for your content that can be viewed and shared by other users.  This is perhaps one of the most overlooked but also most effective strategies within the Social Media marketing world that can best help to propel your chosen marketing campaigns to the top of the search engine results!

3-  Keyword Research and SEO for Social Media: Probably the most important part of any online marketing campaign, especially a free social media marketing plan, would be to use strategic keywords and search engine optimization techniques to further ensure that your content will be found and rank high to be seen by your target audience.  Keyword research is literally, the absolute foundation of any effective online marketing campaign, but strangely also one of the most underused tactics.

The Importance of Using Keyword Research within Your Social Media Marketing:


 Interestingly enough, many online marketers understand the basic idea and concept behind keyword research and search engine optimization but still do not put it to use the way they should.  The most important aspect to any effective and free social media marketing plan is that it should help to build and reinforce your online identity and company brand, get your message across to your target audience and build awareness for what you do by further increasing your list and your following online.  Using targeted keywords can really help to put your content right where your audience is looking to improve your exposure and brand awareness.

Where to go to Create and Refine Your Free Social Media Marketing Plan:


 If what you are doing is not currently creating and driving enough traffic to your website and/or blog, then it is probably time to re-evaluate what you have been doing.  Always test the results from all of your online marketing campaigns as well as your free social media marketing plan and then continue tweaking your content until you get the results you are after.  Even then, there is always room for improvement!  The best thing to do would be to enroll in an Internet Marketing Mentoring and Coaching Center that specializes in teaching and training business owners with on-going live webinars on all the latest strategies for building and promoting a business online!

Next, to learn more of the top strategies for Social Media that I teach, please read my other article on a Free Social Media Marketing Plan , watch my Free Social Media Marketing Plan Video and connect with me on Facebook!

The first step in setting up the right social media campaign for your business is to do an audit of all your social media marketing activities up to the present day. Once that is determined, your current state, you’ll have a starting point from which to create the right plan and implement the proper strategies for your social media marketing campaign.

When conducting the audit, here are some essential questions to answer so you’ll start you social campaign on the right road – eliminate wasted time and money.

1. What is the end result or goal of your social media marketing that you’d like to accomplish? More leads, more followers, more sales, more customer loyalty/confidence, more control over your companies reputation online.

2. What tracking methods will you use to determine if you have the right strategies in place to achieve the goals that you set? These are a few that are free to use and their invaluable… knowem.com,  SocialMention.com,  HowSociable.com

3. Do you need an in house social media manager (an employee) , or is outsourcing the duties a better fit? Are you able to keep a full time employee on payroll which would probably include paying medical benefits, vacation and dealing with sick time…or is it better to find a social media management company and let them handle all the duties.By using a social media management company, you would only pay a set hourly/weekly/monthly fee and also have a custom package designed especially for your business.

4. What do your followers see as far as the sites or pages that you are directing them to from you social media networks? Are your profiles set up to deliver your followers, and potential customers, to a page that will get them to submit their name and email address (squeeze page offering a free eBook or special report) so you can start building a relationship with your list? No matter what site or page you’re sending them to, be sure that there is a call to action on that page. If you’re just directing them to your home page and hope they’ll stick around and find the info they came for, you will be disappointed with your results. The average website surfer will only give your site 8 to 20 seconds to determine if it’s what they’re looking for.

5. Do all your social media marketing efforts link to each other and do they work in synergy with each other? Are your websites, blogs and social sites setup to interact with each other and work together to create a more viral effect? You have to make it easy for your subscribers to navigate around your site and share things on your site with others that they find valuable, interesting and important.

6. What other experts in your niche can you network with, and how do you find them on Twitter, FaceBook, LinkedIn etc…Are you networking with other people and groups within your niche market that may be already considered experts in the field? If you do, not only will you learn a great deal, but you’ll also be able to develop relationships with these experts and therefore raise your own businesses status in the social communities. By aligning yourself with these experts that are already much respected in the social communities and within their niches, you’ll gain an almost an instant respect and credibility. When this happens you’ll see your subscriber numbers go through the roof because you’ll have a great number of your subscribers share your sites and info with others.

7. What tools and software will you use to automate a portion of your social media marketing? There’s a lot of programs and software to automate portions of you posting and tweeting with you followers/customers, most have a free option or trial as well as paid versions that will handle a lot more duties. Some of these include… Socialoomph.com, Socialblaster.com,  Socialposter.com (submit to  up to 250 social and bookmark sites at once!)

These sites provide a great way to give your followers and customers a constant drip of information and keep them in tune with what your company is doing.  While this may seem like the ideal way to ‘set it & forget it’ be aware that the whole point of social networking is to answer and support comments and questions in real time. These automated systems can certainly help, but there is always going to be a need for a ‘real person’ to monitor the going’s on.

8. Is your current social media campaign currently providing valuable information to your followers that is different then your competition? Just as in the early days of email marketing, the key to get people to become subscribers and followers was to give away high quality, valuable information in the beginning and expect nothing back in return. This is the stage of relationship building, and it’s one that must NOT be overlooked. People only buy from those they know and trust. It’s

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Top Internet Marketing Strategies

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Top Internet Marketing Strategies

With the advent of the Internet, Internet marketing has turned out to be a well-acknowledged venture among people. So, why waste time, get up and join the league. However, take a look at the top Internet marketing strategies first.

Blogging

In recent times, blogging has turned out to be one of the recognized Internet marketing strategies. This is the sole platform through which you can present quality content on a routine basis. In fact, through this strategy you can continue your marketing effort without much fuss.  

Press Releases

I agree that it is quite obvious on your part to think that press releases have become obsolete, but trust me friends, it is still considered to be one amongst the evergreen Internet marketing strategies that adds visibility to your business as well as develop a customer base. Make sure to utilize it to the optimum level for reaping its complete potential.

Classified

Classified is believed to be a remarkable approach through which you can market your products, however, it would be better if you can adhere to some well known classified directories in case you are in hunt of some positive results.

Article Marketing

Article marketing is yet another viable way through which you can market your business. With the help of this, you are free to submit a couple of promotional articles associated with your business. These will in a way help to promote brand awareness of the products.

Email Marketing

You can define it as a tried as well as tested Internet marketing strategy that should in no way be misinterpreted as a spamming technique. Instead it needs to be considered as means of effective communication as well as establishing professional contacts with a personal touch to them. Keep in mind that the email database is defined as a goldmine that needs to be used in the best possible way.

Viral Marketing

Viral marketing is an Internet marketing strategy where you can provide complimentary products or e-books to your potential clients, which in turn will allow them marketing their products in a cost effective way.

RSS Marketing

This is one amongst the recent Internet marketing strategies that works by syndicating your content through RSS feed. Try this out for desired results!

PPC marketing

PPC has emerged as a popular Internet marketing strategy in recent times. It is commonly referred to as Pay per click marketing. Some of the well-known advertising networks include MSN AdCenter, Google Adwords, and Yahoo Search Marketing. They can be used in cost effective way to promote your products.

Newsletter marketing

Ensure sending newsletters to your clients on a monthly or weekly basis and this can act as powerful equipment for promoting your website.

Simply go through the Internet marketing strategies included above, incorporate them into practical use and see how it helps to take your business to the zenith of success. Trust me, the aforementioned Internet strategies have yield to successful results in my case and I hope it does the same for you as well.

Ready to learn different internet marketing strategies? Visit http://www.profitmiracleshow.com today!

Article from articlesbase.com

Art Marketing Success
Have you ever wondered how those top selling Artists became Internet Sales Superstars? Revealed! ‘Leading-Edge’ Marketing Strategies for Selling Art On-line.
Art Marketing Success



Question by mollie: describe the role internet marketing has within a modern marketing context?
Marketing: increased integration of marketing mix (4 Ps) and extended mix (7 Ps); relationship marketing; importance of identification of new product and market development opportunities; modern information and communications technologies (ICTs); strategies to achieve business objectives; technology-enabled targeting and segmentation eg demographical, psychographic, economic, usage based; business-to-business (b2b), business-to consumer (b2c) and consumer-to-consumer (c2c) such as eBay; disintermediation and direct market communication by producers

Internet marketing: greater individualisation of market attention eg one-to-one relationships, mass
customisation, increased information and cost-effective information gathering methods; reaching wider and more distant markets; product impact, enhancing traditional products and services, online games and music, mix between on and off line activities; opportunities enhancing marketing effectiveness eg through ‘one-to-one’ communications; understand customers and target more effectively
this is to help me with my btec coursework for business, so please try and explain and help me as well as you can, thank you.

Best answer:

Answer by El Taco75
alot of people go online, so marketers go where the people go if they want to get your money.

Know better? Leave your own answer in the comments!

Internet Marketing Strategies With Synergy

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Internet Marketing Strategies With Synergy

When it comes to planning internet marketing strategies, nothing’s easier than just tossing out strategies in the hope that one of them will stick. Unfortunately, this approach is time consuming and less effective than giving your digital marketing plan serious consideration, but that to can lead into a trap. After finding an option you particularly like, it’s tempting to stick to one strategy as your “one true way.”

But according to strategic internet marketing firm GILL Media there is no one single “magic bullet.” The best solution is to fit multiple methods into a multifaceted approach, so that each individual internet marketing strategy supports the others. When internet marketing strategies make each other more effective, they act with synergy, meaning that the whole becomes greater than the sum of its parts. GILL Media has identified the following paired strategies as opportunities for synergy.

Site Design and Branding

If it’s time to redesign your site, it’s time to take another look at your branding. If it’s time to change your branding, you have to change your site. Web design and branding are inextricably linked, but what promotes the relationship to true synergy is when you put your web presence at the center of your brand. That means adding its URL to all branded materials, and using new branding initiatives to push the site. When visitors arrive, they should experience a site that delivers on the promise of your brand in both content and user experience. Once your audience identifies you with a look and a web location, you’ll convert them into repeat visitors and loyal customers.

SEO and PPC Internet Marketing Strategies

Search engine optimization and pay per click internet marketing strategies are one of the classic synergies in digital marketing. Effective SEO is a proven, cost effective way to generate increased traffic over the long haul but it takes time to implement. PPC is known for its ability to generate quality traffic quickly, limited only by your prospective advertising budget. One of the most common combined internet marketing strategies is to begin with a strong PPC ad campaign, then gradually scale it back as you develop SEO traction with target keywords. Whenever your traffic objectives jump, restart the PPC campaign to “prime” the target site for follow up traffic from SEO-improved search results.

Blogging and Social Media Internet Marketing Strategies

Blogging is a powerful way to keep your website filled with fresh content that reacts to the latest developments in your industry. Search engines prefer frequent site updates, and every blog entry serves as an optimized web page – a potential portal to your site. Blogs predate modern social media, but share many of its characteristics – blogs are sort of “social media 1.0.” It’s no surprise then, that Twitter, Facebook and LinkedIn multiply the reach and power of your blog. Simply remind your network on these social media services about the latest updates and important archives from your blog, and you’ll attract more readers.

Furthermore, many social media users use these services as their primary method to discover interesting content. By linking your blog to these services, you’re making your presence in them more interesting.

Naturally, synergy doesn’t just come in pairs. They key to making your internet marketing strategies work together is to not only ask how an initiative provides a direct marketing advantage, but hat it does for other areas you’d like to pursue. Build these connections and you’ll develop a strong, tightly integrated total internet marketing solution.

GILL Media develops internet marketing strategies and affordable web designs for businesses of all sizes, specializing in SMB digital marketing services.

Article from articlesbase.com

Marketing y Negocios Internet
Ebooks Recursos y asesoramiento en comercio electronico y marketing en internet
Marketing y Negocios Internet



Question by Nicholas: What are some creative Online marketing Strategies?
I am looking to advertise a new web site upon its completion. I know about being on a search engine, banners, and simple things like that. I am looking for some new creative ways of advertising that have been created by using the web. I am not very familiar with these new internet-based advertising schemes such as network marketing, however, these are the type of things I am looking to learn of and about. If you have any idea, an explanition of that idea would be greatly appreciated. Thank you very much.

Best answer:

Answer by imisidro
“If you build it, they will come” is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to market your business.

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm

4. Send out press releases. While outfits charge as much as $ 650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article “10 Ways to Convert Visitors to Buyers” http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.

7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

Know better? Leave your own answer in the comments!

More Internet Marketing Strategy Articles

Advertise Internet Marketing Make Money – Advertising Small Business Internet Marketing Strategies

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Advertise Internet Marketing Make Money – Advertising Small Business Internet Marketing Strategies

Advertise Internet Marketing Make Money

As more and more business owners realize the power of the internet to attract more customer their number one question they ask is ‘How do I advertising business using internet marketing?’

When it comes to advertising business internet marketing to make it easier to explain lets look at the internet in 2 ways:

The first way is paid advertising where you create a website where you can take orders or collect leads and then you pay to have your ads shown related to the people searching for information within your market. Your ads will usually consist of text form ads, banner ads and video ads. Advertise Internet Marketing Make Money

The second way to look at the advertising business internet marketing is to build an online presence, using the search engines, and other sites, communities, etc to attract people to your website so you can make a sale or collect a lead.

In an ideal world you should implement both of these strategies to get maximum effort. The issue that most business owners face is that the first option will cost you money to learn it yourself or you can pay someone else to manage your online advertising campaigns. So if you are a budget this may not be the best option.

With the second way by building an online presence it lot necessary cost you much money but it will cost labor time and learning time if you don’t know what to do. However unlike the paid advertising once you have built a strong online presence it will remain there with little maintained efforts. Advertise Internet Marketing Make Money

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