Tag Archives: STRATEGY

6 Things You Must Do to Make Your Internet Marketing Strategy a Success

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6 Things You Must Do to Make Your Internet Marketing Strategy a Success

Internet marketing is a huge business opportunity. The ways to make money, the number of things to sell and the number of people to deal with are almost without limit. The problem with the size and number of things to sell is that it’s easy to become unfocused and try to make money with too many things at the same time. You must stay focused and operate in a small area or soon you can be overwhelmed with all the different directions you’ll be going and your business will likely go upside down. This is where strategic internet marketing can come to the rescue.

Trying to come up with a solid internet marketing plan is probably the hardest thing about making money online. There are a lot of thing you need to think about, such as building a website, how the website will be developed, how it will marketed plus many other things. The website is just a small part of your overall business plan. You still have to think about what the market is doing, how you can fit into the market, how to work with your customers, who and where are your potential buyers, how you are going to attract visitors and literally dozens of other considerations. All of these things will be a part of your internet marketing strategy. With so many things to think about what should your priority be?

Now is when you need to start putting a strategic internet marketing plan into motion. The strategy is to figure out your potential market and where your business is going to come from. You must study your potential buyers and determine what they want to buy. You will need to study your competition to see where you will fit into the business that already established. How will you attract your customers and what you’ll need to do to make them repeat buyers?. Its a fairly well known fact that if you don’t have a well thought out internet marketing strategy you are setting yourself up for failure.

Why is strategic internet marketing important? Because it helps you outline your business goals distinctly and enables you to make your objectives clear. Although you need a solid plan it needs to be flexible enough to be able to change it if there is a drastic change in the market or your circumstances.

In order to start your internet marketing strategy there are a number of points you need to think about. Here are 6 of what are probably the most important ones. These will help you outline your plan and help you keep you internet marketing business on the right path to success.

1. You need to start by figuring out what your target market is. There are a number of questions you need to find the answers to. These include: what type of people are going to supply most of your income, where will these people come from, how much extra money will they have to spend, what will be their age group, etc. The answers to these questions will help you decide who you customers will be.

2. Strategic internet marketing doesn’t stop with just figuring out who your customers are. You must also define who your competitors will be and what their weakness and strengths are in the marketplace. Once you know these things you can plan a strategy to set your business apart from them. Give your potential customers a choice of you or your competition. Make sure you look better than your competitor in some way or it won’t be good for you.

3. For your internet business to succeed your target buyer must be willing to shop online. Although shopping online is very safe there are still people who are afraid to make purchase on the internet. You will need to reassure your customers that their transaction will be without problems and that it will be very secure. Make sure you have enough payment options so that they will have a choice that will help convince them to shop with you.

4. Even though you will have already started your business before you can determine the marketability of your product, you study sellers offering the same or a similar product. If your product is known to most people but no one is selling it there is probably a reason. By going to chat rooms and forums you can get a pretty good idea of where you product stands. Do enough research to make sure you have something that will sell.

5. Your internet marketing strategy must have the ability to turn your customers into repeat buyers. Make sure you can spin off your product or create improvements to you original product to get them to buy again. A list of 100 buyers is probably worth more than a list of 1,000 people who have shown interest in your product but haven’t purchased it.

6. You will need to have a money back guarantee. Most people won’t purchase in today’s market without one. Even though it’s true that you can’t please everyone be ready to give an unhappy customer their money back immediately. You should try to offer them something free just for trying your product. Most of them will appreciate it and may even become a customer later on. If nothing else it may create a positive instead of a negative to your business.

Strategic internet marketing is like hunting with a guide who knows the area and the game you’re hunting like the back of his hand. Without the guide you may get lost or if you don’t you will probably never see any game because you’re looking in the wrong place.

One thing you have to keep in mind is that your customers won’t come looking for you. This is the reason you need to be looking for them with a strategic internet marketing plan as your guide.

Don Levy is a retired mortgage broker whose hobby is article writing, especially about Internet Marketing & the many ways it can be used. To learn more click Internet Marketing for a wealth of information about all aspects of it.

Working At Home or Home Based Businesses may also be of interest, so click on Work At Home to access my blog with a number of articles and information on the many different features of working at home. You’ll find information about starting a business, expanding your present one or as a private contractor for a company.

Perishable asset revenue management: integrated internet marketing strategies for the airlines.: An article from: Transportation Journal

This digital document is an article from Transportation Journal, published by American Society of Transportation and Logistics, Inc. on June 22, 2003. The length of the article is 8002 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: Perishable asset revenue management: integrated inte

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Question by Gina Gray: Anyone here think they can teach a certain Internet marketing skill?
Anyone here think they can teach a certain Internet marketing skill
Question Details: I am looking for individials who can teach any type of computer or marketing. PHP, servers, MySql, SEO, traffic strategies, internet marketing. HTML.
PM me let me know
Thanks
Gina

Question Details: I am looking for individials who can teach any type of computer or marketing. PHP, servers, MySql, SEO, traffic strategies, internet marketing. HTML.
PM me let me know
Thanks
Gina

Best answer:

Answer by the paper xpression
1.PHP -go to http://www.yourfreeworld.com

2. Advertising / maerketing – its never good to stick to one way so i suggest promting your sites on sites like http://www.sellit-right.com

You can create a blog accept comments too. submitt url to directories too. These are the basics and good.

Add your own answer in the comments!

More Internet Marketing Strategy Articles

Internet Marketing Strategy: 5 Dumb Mistakes People Make

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Internet Marketing Strategy: 5 Dumb Mistakes People Make

You have probably heard business owners complaining that their Internet marketing strategy is just not working. When you ask them what exactly their Internet marketing strategies are, they all tell you a similar story. It’s easy to realize that when Internet marketing SEO is concerned, people are making a lot of stupid mistakes. Here are five common mistakes that people make when promoting their websites.

The first stupid Internet marketing strategy mistake that people make is to trust their Internet marketing consultant fully. Sure, in any business relationship, you are going to have to have trust. But you don’t want to trust them so much that you forget about what they said they were going to do and when they said they were going to do it. If, after signing the contract, your Internet marketing consultant puts his feet up and starts relaxing, it may be time to find a new Internet marketing strategy.

Another stupid mistake people make is when they think that Internet marketing SEO is going to solve all of their advertising problems. Sure, Internet marketing is important, but forgetting about more traditional means of advertising for your business is going to keep some people from learning about your business. If you are selling spare computer parts, you may just want to stick to Internet marketing, but if you are selling household clothes, clothing or pizzas, you want to make sure to look into other forms of advertising as well.

The third stupid Internet marketing strategy mistake that people make is to not keep proper records. When starting an advertising campaign, you need to have a baseline – knowing how many customers you are already bringing in, how much profit you are making and so on. If you don’t know these numbers before you start the campaign, how will you know that your Internet marketing strategy is working?

One really stupid mistake is to put your Internet marketing strategy in place before your website is completed. Sure, good Internet marketing strategies are going to get people to come to your site, but if they come to a site that is still under construction, they are not likely to bookmark it and they are not going to come back. Make sure that you have a high quality website and product before starting your marketing.

The fifth stupid mistake is to not have an Internet marketing strategy. Even if you are a company that has just started out, you need one. If you are not on the Internet, you are definitely missing a huge percentage of customers. If you can’t describe what your Internet marketing strategy is, you’re also going to get scammed (or at the very least it will do nothing for your business). You should be able to explain what is going on with your business and what your advertising goals are.

If you are a new business owner, you’re probably excited about the whole process of getting people to come to your site and buy your product. Internet marketing strategy can be complex, and people make a lot of mistakes. The key to a good campaign is understanding how to get the most for what you are paying.

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Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success

Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts.

It is an excellent how-to guide–a practical manual for nonprofit staff written in non-technical language–prepared by experts in the field based on real-life experiences and case studies.

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Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business’s search strategy can have a dramatic impact on how consumers interact with that business.But even more importantly, search engine activity provides amazingly useful data about custom

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Question by Burton M: what are the web site attributes to an internet marketing strategy?

Best answer:

Answer by jackstackma
Interesting question! Common attributes to me are attraction mechanisms and capture mechanisms. In other words, attracting readership and then creating calls to action via responses and subscriptions. Attracting readership is a challenge – your online participation has to be completely oriented towards your target audience. I just started using a company called hubpot.com. They are all about internet marketing and I think they’re redefining it in a way. My site is epaper.hubspot.com .

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