by dpstyles™

Why Facebook Strategies Are Cheaper And More Targeted Than Google Ppc

Google is the Bad Egg of Internet Marketing & MLM. With so many accounts slapped and closed down for good, Top Gurus are Turning to Facebook Advertising as a Far Superior Option for cheap targeted traffic.

Don’t Put your Eggs in One Marketing Basket

Savvy Pro marketers like our members aren’t panicking – we’ve always had a back up plan on the go. Our advice has been simple – don’t put all your eggs in one basket – especially Googles! If you’re using Pay Per Click Advertising, then make sure you also have some SEO going on – to generate organic traffic.

It takes a lot of hard graft to get your site ranked through organic traffic – writing articles, forum posts, blogs, squidoo lenses, hub pages, video marketing – to build up your online presence and expertise for your chosen niche keywords.

Organic takes time. So if you don’t have the patience and want to generate lots of traffic fast, PPC is a good one to have as part of your marketing model.

But internet marketers and PPC experts are absolutely fed up with the arrogance of Google. So if we’re not doing Google Adwords for our marketing, where do we get the masses of traffic we are still able to generate on a daily basis?

Adding Content Rich Social Marketing into the Mix

If you want free traffic, you usually have to spend masses of your time with manually writing copy and creating podcasts and video marketing. So really it’s not free at all – time is money and all that. Even if you outsource, copy writers for your niche won’t come cheap.

So all this organic SEO friendly traffic takes time to build up and requires consistent daily effort. This is good to add to your marketing mix but won’t give you fast traffic.

What’s super important too is that organic SEO content is ultimately still controlled by the search engines, so Google still has power over how you get seen by your prospects.

How hard is it these days to do enough clever keyword research to get your unique niche and rank on page one of Google. Almost impossible – especially if you’re one newbie trying to compete with the big gurus in internet marketing or MLM network marketing arena.

What Marketing Strategies to Use that Beat Google Adwords fair and square?

What company is fair and sane, loves affiliates and direct marketers? What company attracts nearly 40 billion views a month and the traffic is uber quality and dirt cheap? Who is this company? Well, it’s your friendly neighbourhood…. Facebook!

Facebook is the only company that Google actually acknowledges is a real competitor to them. Facebook is currently showing up as having forty billion members – that means it’s five times as big as Google!!!

Yet Facebook ads represent just 5% of the advertising done on Google.

Now don’t be thinking Facebook is just for youngsters! Insidefacebook.com published its statistics and show that only 11% of users are aged 13-17. While 33% are 18-25s, a whopping 18% are aged between 35 and 44. That’s 100 million people! And a further 9% are aged 45-54 and 4% 55-65.

Don’t spend another cent with Google till you’ve checked out Facebook Advertising.

Why Facebook is the New Face of Paid Advertising

Facebook is pretty much untapped compared to Pay Per Click like Google, Yahoo or Bing or MSN advertising.

It’s truly a “sleeping giant”, an ingenious source of traffic that is…

– much bigger than PPC

– less competitive than PPC

– more targeted than PPC

– less expensive than PPC

And what’s more, Facebook’s integrated personal profiles means you can home in on exactly the demographic you are trying to target – not only by your keywords, but also by age, gender, location, hobbies, interests, education – it’s simply awesome how deep you can get into – giving you massive choice and combinations.

As a result, Facebook ads can be tweaked to fit the different demographics your users. You can target their age, gender, location, as well as their interests and hobbies. Imagine being able to target by age, gender, film interests, AND keywords… you can really hit your message home.

In practical terms, this means the clickthrus you get via facebook are much more likely to be targeted and so the conversions are higher and the CPC rate is lower than you’d get on adwords.

If all that targeting wasn’t enough to convince you, here are some more benefits of using Facebook advertising:

– Facebook is also great for newbies. It’s really easy to use and to set up your campaigns. If you can send an email, you can do Facebook ads.

– Facebook ads work in any market and will give a far better ROI than PPC, even for affiliate marketing.

– Facebook advertiser competition is minimal right now, so now is the time to tap into this massive source of traffic.

– Your ad in facebook can include not only titles and descriptions but also images, which you can’t do with ppc ads.

– There’s very little waste with FB advertising since you can identify super targeted prospects who already predisposed to your offer.

Following the Facebook Rules

There is a downside.

Facebook is hugely protective of its users. So you have to really study and follow their rules. And this will take you some time.

The general rule of thumb stems from what is called “permission marketing”. So make sure you check this out so you don’t get your account cancelled.

How To Use Facebook Ads As Part Of Your Marketing Portfolio

Google is the Bad Egg of Internet Marketing & MLM. With so many accounts slapped and closed down for good, Top Gurus are Turning to Facebook Advertising as a Far Superior Option for cheap targeted traffic.

Don’t Put your Eggs in One Marketing Basket

Savvy Pro marketers like our members aren’t panicking – we’ve always had a back up plan on the go. Our advice has been simple – don’t put all your eggs in one basket – especially Googles! If you’re using Pay Per Click Advertising, then make sure you also have some SEO going on – to generate organic traffic.

It takes a lot of hard graft to get your site ranked through organic traffic – writing articles, forum posts, blogs, squidoo lenses, hub pages, video marketing – to build up your online presence and expertise for your chosen niche keywords.

Organic takes time. So if you don’t have the patience and want to generate lots of traffic fast, PPC is a good one to have as part of your marketing model.

But internet marketers and PPC experts are absolutely fed up with the arrogance of Google. So if we’re not doing Google Adwords for our marketing, where do we get the masses of traffic we are still able to generate on a daily basis?

Adding Content Rich Social Marketing into the Mix

If you want free traffic, you usually have to spend masses of your time with manually writing copy and creating podcasts and video marketing. So really it’s not free at all – time is money and all that. Even if you outsource, copy writers for your niche won’t come cheap.

So all this organic SEO friendly traffic takes time to build up and requires consistent daily effort. This is good to add to your marketing mix but won’t give you fast traffic.

What’s super important too is that organic SEO content is ultimately still controlled by the search engines, so Google still has power over how you get seen by your prospects.

How hard is it these days to do enough clever keyword research to get your unique niche and rank on page one of Google. Almost impossible – especially if you’re one newbie trying to compete with the big gurus in internet marketing or MLM network marketing arena.

What Marketing Strategies to Use that Beat Google Adwords fair and square?

What company is fair and sane, loves affiliates and direct marketers? What company attracts nearly 40 billion views a month and the traffic is uber quality and dirt cheap? Who is this company? Well, it’s your friendly neighbourhood…. Facebook!

Facebook is the only company that Google actually acknowledges is a real competitor to them. Facebook is currently showing up as having forty billion members – that means it’s five times as big as Google!!!

Yet Facebook ads represent just 5% of the advertising done on Google.

Now don’t be thinking Facebook is just for youngsters! Insidefacebook.com published its statistics and show that only 11% of users are aged 13-17. While 33% are 18-25s, a whopping 18% are aged between 35 and 44. That’s 100 million people! And a further 9% are aged 45-54 and 4% 55-65.

Don’t spend another cent with Google till you’ve checked out Facebook Advertising.

Why Facebook is the New Face of Paid Advertising

Facebook is pretty much untapped compared to Pay Per Click like Google, Yahoo or Bing or MSN advertising.

It’s truly a “sleeping giant”, an ingenious source of traffic that is…

– much bigger than PPC

– less competitive than PPC

– more targeted than PPC

– less expensive than PPC

And what’s more, Facebook’s integrated personal profiles means you can home in on exactly the demographic you are trying to target – not only by your keywords, but also by age, gender, location, hobbies, interests, education – it’s simply awesome how deep you can get into – giving you massive choice and combinations.

As a result, Facebook ads can be tweaked to fit the different demographics your users. You can target their age, gender, location, as well as their interests and hobbies. Imagine being able to target by age, gender, film interests, AND keywords… you can really hit your message home.

In practical terms, this means the clickthrus you get via facebook are much more likely to be targeted and so the conversions are higher and the CPC rate is lower than you’d get on adwords.

If all that targeting wasn’t enough to convince you, here are some more benefits of using Facebook advertising:

– Facebook is also great for newbies. It’s really easy to use and to set up your campaigns. If you can send an email, you can do Facebook ads.

– Facebook ads work in any market and will give a far better ROI than PPC, even for affiliate marketing.

– Facebook advertiser competition is minimal right now, so now is the time to tap into this massive source of traffic.

– Your ad in facebook can include not only titles and descriptions but also images, which you can’t do with ppc ads.

– There’s very little waste with FB advertising since you can identify super targeted prospects who already predisposed to your offer.

Following the Facebook Rules

There is a downside.

Facebook is hugely protective of its users. So you have to really study and follow their rules. And this will take you some time.

The general rule of thumb stems from what is called “permission marketing”. So make sure you check this out so you don’t get your account cancelled.

Facebook Advertising for New Marketers – Should You Use It?

You’ve built a website or created a WordPress blog, and packed it with your best content. You’ve done solid market research, carefully optimizing your site for SEO with long-tailed keywords. And now you’re busy networking that site by:

– Submitting articles to directories
– Including a clear “call-to-action” at the end of every post
– Networking on related forums and social media

But there’s one other strategy you might want to consider – one that at first may seem premature for a new blog or website. And that is advertising on Facebook. It’s not for everyone, of course – but if you fit a certain profile, it can be the fastest way to turn your site or blog into an authority site and increase it’s page rank.

You could invest in a pay-per-click (PPC) campaign – if you’re going to pay for advertising at all. But anyone who has tried to find a good keyword with competition that isn’t overwhelming, then register a dot com domain for it, knows all too well that finding that keyword unregistered is akin to winning millions on the lottery.

The Hazards of Keyword Selection

And if you pick a keyword with heavy competition, no one’s going to notice you. Especially if you’re just using that long-tail for SEO purposes, rather than purchasing PPC. (And this is especially true for internet marketers – one group fully aware of and savvy to keyword SEO – unlike, for example, the majority of people in, say, knitting forums, where the main interest is knitting; not marketing.)

If you do have a clear niche, however, and a strong demographic that is narrow and precise, your fastest road to creating a profitable presence could be to invest in a Facebook ad. You can purchase one inexpensively, run it for a set amount of time – and have your site spread via the best route of all: The buzz created among your social network friends (all of whom are sitting there, right in your specific niche demographic).

Remember, this is an experiment. Set your daily allotment low, and track it. (Facebook does allow you to do that.)

Maximizing Your Ad

Make the most of Facebook ads’ graphics ability, and add an appealing photo or image (just look at those Facebook ads down the right-hand side of your profile page, to see examples of visually strong ads).

And Facebook’s ability to target by city, state and country is one of its best ad features. If your website or blog is dependent on location (i.e. “Niagara Falls Orchard Photography”) and you’ve also created a Fan Page on Facebook, you may find you’ve got it made.

One caution, however: Do make sure that you actually do use strong, specific keywords for your niche in your ad headline and body text. Keep the focus narrow to that one single, specific group.

Remember that Facebook’s participants are predominantly (but not exclusively limited to) the female 18-34 range. If you were running a site that wanted to sell to a strong male demographic in a different age range, you’d need to make sure there was a good sprinkling of active Facebook groups and fan pages in that field visibly populated with males, before you went ahead with your ad.

Remember – keep your daily costs low, your target specific – and good luck with your Facebook advertising!

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Question by TheTiger: The price of advertising on Facebook ?
I want to know the price of advertising in the month and week.

Best answer:

Answer by seoul
As far as i know they provide add on “Avg. CPM” and “Avg CPC” basis, not Monthly or weekly basis……..So check these data by visiting this link: http://www.facebook.com/advertising/?src=advf2

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