by Kate’s Photo Diary

Which Search Engines To Focus Your SEO On?

Ah the wonderful world of search engine optimization and search engine marketing. I could write all day and night about it (and sometimes I do!).

But the world of SEO and SEM can be confusing (that’s an understatement!) especially if you are somewhat new to the industry. Everyone and his or her brother think they know what the secret is to getting a top search engine ranking and all the free, highly targeted traffic that comes with it.

But the truth is, very few people really know – and the ones that do know, don’t *really* know. Only the search engines themselves really know, the rest of us just trial and error figure it out and piece things together that *mostly* work today.

But then the search engines go and change the rules, and we have to start all over again learning the new rules (that the search engines never tell us!).

And besides, the people that are really good at figuring out these rules and applying them to get good rankings are usually out there DOING it! They are making lots and lots of money either ranking their own web sites and cashing in that way, or working for clients and charging an arm and a leg.

They don’t have time to sit and explain their secrets to you, and they wouldn’t want to anyway! A secret is no longer a secret if everyone knows about it!

Ah, you ask, but you Jason are talking to us today?! What gives?

Well it’s true, I am talking to you today, but I’m not telling you my secrets! I’m here today to share some basic information, common knowledge that you need to know to do any SEO or SEM work but won’t get me in trouble for giving away the store (if you know what I mean!).

So the first thing many people ask me is this: which search engines should I focus on?

That’s an excellent question. There are thousands of search engines out there, millions maybe even. But the fact is, 99.9% of them are completely useless and worthless because no one uses them to search for web sites!

Instead, you really want to focus on just the main three search engines. Those are, in order of importance, Google, Yahoo and Bing. If you have lots of free time you can also focus on ask.com but they are not hardly worth it anymore.

The big three are the ones to focus on, and maybe even just the big 2, Google and Bing, because Yahoo and Bing signed a deal late last year 2009 to allow Yahoo to use Bing search results as the primary search results on Yahoo. So for all intents and purposes, when this agreement goes into effect in the first quarter 2010, there will be no more Yahoo search engine. (Ie, if you get your site listed in Bing, it will show up in Yahoo because Yahoo will be showing Bing search results).

So there you have it, focus on Google and Bing. I usually just focus on Google, because they have 65% of the search traffic in the world and Bing/Yahoo have another 30%.

And see…I haven’t given away any trade secrets at all!

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Part 3 or 3 Whoa…it’s sure been busy here around The New PPC office. Last week we did a presentation at Mike Filsaime’s event in Long Island. It was really weird standing in front of a group of the biggest marketers in the online marketing world and showing them what we’ve been up to with our PPC stuff… The weirdest part was seeing the looks of amazement on their faces. We actually stunned the “gurus”. And we decided that this information should NOT be limited to the people who attended that 00 per ticket workshop…so we put all the information into a new video for you. The video starts with a few basics (hey, even some top marketers are just NOW getting started with PPC)… and then we quickly show you the thing that got everybody in Long Island all lathered up… “The Perpetual Keyword Money Machine” Yeah, we know, it sounds a little “hypey”. But check out the video and see for yourself that it’s a great description. Nothing for sale in the video, and you don’t have to give us your email address: Here’s a sample of what’s in this video… – Broad Matching. How to avoid losing money by choosing the wrong keywords. – Phrase Matching… and the secret of grouping words together to lower your PPC costs and raise your ROI immediately. – Exact Matching. It is what it says… how to show people exactly what they’re looking for. And nothing else. – Negative Keywords and how you can “screen” your traffic. Only pay for profitable clicks, not for the money-suckers …

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