The number of Internet users is getting higher every day. We surf the world wide web to find information and to shop. Given the usage rate, many businesses have been created exclusively for the electronic market, or companies have transferred much of their activity online too. Marketers use the Internet to advertise products or services and to convince web surfers with their promotional message. And all the tasks that make online business activity possible are handled by means of web marketing tools.

Software programs simplify the marketer’s job a lot: they save money, effort and time. Online advertising ceases to be stressful the moment you learn how to make use of some quality tools. There are several categories of web marketing tools. Here they are briefly described with the mention that you have to choose carefully the one that corresponds to your business needs.

Website analytics tools

Such web marketing tools help the marketer understand how well the business website performs. You will be able to spot the things that do not work as you’d expect, thus, having the chance to make a really quick and efficient fix. An example of a popular analytic tool is Omniture, one of the most complex web analytics programs invented so far.

Competitor analysis research tools

These group of web marketing tools functions as a detective kit, meaning that they help you take a peek into what your competition’s doing. Find out about their backlinks and analyze them automatically, discover the search engine optimization strategies and even get statistical reports and comparisons between different competitors. It all depends on what type of software you choose to purchase here. Read some reviews to make up your mind on a particular tool.

Ranking reporting tools

Lots of web marketers want to get a clear picture of how their businesses are doing with search engines. Ranking reporting web marketing tools will help one stay informed and ready to act. Such software programs are designed for both large and small search engines alike.

The short group classification that we’ve provided above for the various web marketing tools is not by far complete. New software programs are designed every day; some can be downloaded for free, others require payment. The only truth here is that you cannot do without some basic web marketing tools, even if you don’t choose the ultra sophisticated or ultra modern of all. Talk to a web master to get suggestions for the tools that would work best for you.